Past Events

The One Show – Matt Baker Rickshaw Challenge for BBC Children in Need

Rather Be Cycling’s Cheryl Frost and Gav McDonald played a key part in organising Matt Baker’s recent Rickshaw Challenge in aid of Children in Need. Matt rode his rickshaw from Edinburgh to London, over 8 days, and raised over 1.8 million pounds.

Gav and Cheryl planned and reece’d the route that was used for Matt’s ride. In the lead up to the event Gav prepared the rickshaw and oversaw Matt’s training in conjunction with his coach, Colin Batchelor of Total Cycle Coach. Gav was also Matt’s principle lead cyclist and mechanic during the event itself.

Cheryl was the event’s Manager and played a vital role planning and organising the challenge pre event. Once the event was live she was in charge of proceedings from her “office” in the lead car and ensured that Matt, the support convoy and crew had a smooth, trouble free journey.

Rather Be Cycling are very proud to have played a part in this event. Matt’s efforts really struck a chord with the public who really got behind him and supported his efforts with roadside encouragement and donations to Children in Need.

” Your guidance and expertise from the pre-planning process right through to the final day of the challenge was absolutely vital to its success.”  Gareth Hydes – Head of Editorial – BBC Children in Need

Keswick Mountain Festival – 2007 to 2009

Rather Be Cycling’s Cheryl Frost was part of the original team, and was the mastermind behind many of the concepts and ideas, that successfully established the original Keswick Mountain Festival (KMF) in 2007.  Cheryl was the Festival’s Co-ordinator in Year’s 1 and 2 and the Festival’s Manager in year three.

KMF attracted many leading outdoor celebrities including Sir Chris Bonnington, Doug Scott, Mike Stroud and modern explorers like Julia Bradbury and James Cracknell.

A vast range of outdoor events were run during the 5 day event including climbing, walking, triathlons, mountain biking, expos, orienteering events, a fantastic range of speakers and much more. More novel events included hosting a 3 course dinner on the top of Skiddaw and the “Jig on Latrigg”.  After three hugely successful years Cheryl left KMF to realize other ambitions, which included setting up Rather Be Cycling.

“Cheryl was a real pleasure to have worked with during my time with the Keswick Mountain Festival.  Nothing was too much trouble and she was always available for help/advice and not afraid to get ‘her hands dirty’.  She also has a very impressive list of contacts that enabled her to attract major celebrities from the outdoor world and television to a fantastic event that, at the time, was in its infancy and proved on many occasions a real coup for the event – something that she should be immensely proud of, leaving a strong legacy for the KMF for years to come”.
Jason @ Ravensworth Hotel – Keswick Tourism Association

“If a biking holiday is your thing I would certainly encourage you to check out the itinerary of Rather Be Cycling.  Cheryl Frost’s knowledge, fitness levels and, above all, her enthusiasm makes her an ideal guide, motivator and companion on your travels.  Her work to established the KMF has also given Cheryl the experience to manage and co-ordinate any biking event to the highest professional standard”.
Duncan Miller – Past Chairman of Keswick Tourism Association

“KMF grew into a fantastic outdoor event for amateurs and the more adventurous under Cheryl’s leadership.  She is full of ideas and enthusiasm, keeps her cool when things don’t go to plan and is great fun to work with”.
Tara Vallente – Tara Vallente PR and Media

“What Cheryl doesn’t know about organising outdoor events isn’t worth knowing.  Her knowledge of the necessary requirements for an outdoor event, plus her vast network of contacts, always ensures complete enjoyment and satisfaction for all participants”.
Kath Hadfield – KMF Committee

Commonwealth Mountain and Ultra Distance Running Championships 2009

The first Commonwealth Mountain and Ultra distance Running Championships were held in Keswick in September 2009.  Over the four days of the championships athletes participated in four different event disciplines spanning mountain and ultra distance events.  Rather Be Cycling’s Cheryl Frost joined the organizational team in the last few months of the event to co-ordinate key aspects of the event and provide effective on the ground delivery services.

“We owe a huge thanks to Cheryl Frost, who many of you may know through her efforts in the Keswick Mountain Festival, who did a superb job in co-ordinating the event on the ground. It really was a great effort from the best team in the Commonwealth”.
Steve Harwood – Secretary, Keswick Athletic Club

Event website

Adidas TERREX Adventure Race 2009

On this epic 400km adventure race, hosted by Open Adventure, Rather Be Cycling’s Cheryl Frost worked closely with Open Adventure to effectively market the event using both e-technology and traditional print media as well as liaising with adidas and other event sponsors regarding event branding opportunities.  Adidas chose this event to launch their TERREX range of outdoor clothing.  Transworld Sport filmed the event, which can be viewed on You Tube

Adidas TERREX Coast to Coast Adventure Race 2011

The adidas TERREX Coast to Coast Adventure Race was a four day adventure race which followed the classic C2C route established by Alfred Wainwright from St Bees Head in Cumbria to Robin Hoods Bay, North Yorkshire.  In true adventure race style this event included sections of mountain biking, kayaking, open water swimming, running and navigating.  Cheryl Frost was the event planner for the Coast to Coast, working alongside the Event Director, Open Adventures, James Thurlow

Cheryl worked for Open Adventure marketing many of their events between 2009 until 2011, writing regular newsletters, finding sponsors and, when she gets the chance, competing in the Open 5 Series of events. 

“Finding the right people who can bridge the gap between media, event logistics and the outdoors is trickier than most people think. They are rare ….. Cheryl is one of those people who has a grasp of it all”.  James Thurlow – Open Adventure

Deloitte Ride Across Britain 2010 / 2011

Rather Be Cycling’s Directors, Cheryl Frost and Gav McDonald, both provide support services on this fantastic 950 mile, 9 day cycling event running the length of the UK from John O’Groats in Scotland to Land’s End in the SW of England.

Cheryl was responsible for managing the event Base Camp at Ullswater in 2009 and both Cheryl and Gav have carried out various reconnaissance visits to assist in the planning of the locations of Base Camps and Food Stations for both the 2010 and 2011 events.  This is a massively popular event attracting over 500 participants’ with the logistical challenges to match.

Event Website