Here at Rather Be Cycling we are passionate about what we do.  We are proud to work with selected partners who share out values and enthusiasm.  On this page you will find a range of innovative products, services and retailers that we recommend because they are good …. not because we can.

Clif Bar & Company

Founded in 1992 by U.S. athlete and entrepreneur Gary Erickson. In 1990, during a 175 mile bike ride Erickson’s distaste with hard-to-stomach energy bars peaked.  During that ride, in a moment he now calls “the epiphany,” the inspiration for CLIF® BAR was born.

Gary took his idea to the best baker he knew, his mum, and for the next six months the two experimented with ingredients and recipes – mixing, baking and tossing out bars that weren’t good enough.  Finally, Gary settled on the right recipe – a nutritionally-dense, great tasting food with the right combination of carbohydrates, protein and fibre to deliver sustained energy.  Gary named his creation CLIF BAR in honour of his father, Clifford, the man who introduced him to wilderness adventures and encouraged him to follow his passions in life.

Clif Bar & Company are committed to sustaining people, the community and the planet and supporting athletes and active individuals as they pursue their passions.

To find out more please visit

Total Cycle Coach

Total Cycle Coach offers a bespoke coaching service to help you reach your cycling goals.

Our detailed coaching plans start by helping you to set realistic but challenging goals. Then on a weekly basis, we support you through on-the-bike training and tactical and skills development, as well as providing nutritional advice and support.

We support riders across the whole range of cycling age and abilities from riders taking part in their first charity ride to riders competing at international events. On the road, on the track or over mountains and fields, Total Cycle Coach will be with you every turn of the pedals to help you become a fitter, faster and more confident cyclist.

For further details please visit:

Biketreks, Ambleside

One of the UK’s premier bikeshops.  Knowledgable advice, great stock levels, quality brands and a “can do” attitude from Andy the Gaffer and his team.

To find out more please visit:


ViewRanger is a mobile app that will turn your Smartphone into a complete Outdoor GPS.  ViewRanger allows all of our clients to download their routes, day by day and look at the profile of each day.

To find out more please visit:


Graysonside Guest House is a former Farm House offering high quality bed & breakfast accommodation at affordable prices.  Graysonside Guest House is set within the Lake District National Park and is just a few minutes away from the centre of Cockermouth

To find out more please visit: